Soflyy, a well known WordPress development company recently launched a new page builder for WordPress called Breakdance.

In this article, we’re going to take a look at the features, market positioning, team, and news behind the newest addition to the WordPress website builder market. This will serve as more of a news report, not a review. As the builder matures and we learn more about it, we’ll also publish a detailed review.

What Is Breakdance?

Breakdance is a brand new page builder focused on usability. It aims to make it easy to build pages visually, including 100+ elements like an integrated form builder, advanced slider, and more basic elements like sections, containers and divs.

Some of the core selling points are full site editing with theme support (though by default this tool disables the theme, removing that part of the equation).

It also has a pretty robust WooCommerce integration, alongside dynamic data and conditions, built in forms, a mega menu builder, and a focus on outputting lean code.

It’s targeting the section of the market that Elementor and Divi have both dominated for years – easy to use page builders with great GUIs, aimed at “regular people”, not really developers.

A recent addition to this market is Bricks, which has grown in popularity due to doing that Breakdance also looks to focus on – speed alongside usability.

Breakdance Features and UI

Use With or Without Themes

You can use this to build content within themes, but also completely design your site from the ground up by disabling themes.

General Look And Feel

The overall UI looks like a mix between Oxygen 4.0, Bricks, Motion.Page, and Elementor. It’s really easy to use and understand, which is in line with the mission of allowing everyday creators to build sites.

Dynamic Data Interface

Robust dynamic data feature for conditions or populating pages.

Right Click Menu

A basic right click menu which allows for copy/paste, deleting and saving as a global block.

Robust Animation Engine

There’s a surprisingly detailed animation engine which even allows for scrolling animations.

Built in Form Builder

There’s a built in form builder that you can use directly in the builder. It’s not as robust as stand-alone plugins, but it does the job for basic use cases like a contact page.

Breakdance Launch Drama

Breakdance is developed by Soflyy, the same company behind Oxygen Builder. While there are two different development teams, there was a lot of drama and fear in the Oxygen community when Breakdance was announced.

That’s because (on the surface) Breakdance has a lot of features that Oxygen users have been requesting for years.

Users were also worried about Soflyy being able to develop and maintain both builders at once.

Louis, the founder of Soflyy, cleared this up in the Facebook group.

Essentially, it’s positioned that Breakdance is for beginners, whereas Oxygen is and always has been for more advanced users.

Market Positioning

In terms of overall market positioning, as mentioned before, this is a website builder that’s looking to go toe-to-toe with Elementor – a page builder made for “non techies”. And you can definitely see that from the launch messaging, initial website, and (of course) the design and UI/UX of the builder.

Conclusion

It will be interesting to see how Breakdance matures as a product. It looks like an incredibly well designed tool that will give Elementor a run for its money in the future. It will also be interesting to see how Soflyy juggles marketing, building, and selling two page builders with different missions – they’ll be the first company to attempt something like this.