4 Effective Methods for Selling Event Tickets Through WordPress
Online ticket sales have become essential for event promotion and management. WordPress provides a versatile platform with extensive customization capabilities that simplify the process of selling tickets.
Various plugins enable you to create seamless booking and purchasing experiences for users. However, many organizers struggle to identify the most suitable solution for their specific requirements.
After evaluating numerous tools, we've identified several effective approaches. You can implement an event calendar system where users purchase tickets for multiple events, or establish a marketplace to sell tickets as digital products.
This guide will demonstrate practical methods for selling event tickets using WordPress.
Benefits of Selling Event Tickets Through WordPress
Online ticket sales offer customers the convenience of purchasing from any location at any time. This approach expands your reach beyond local audiences, allowing you to access global markets.
WordPress serves as an ideal platform for online ticket sales, powering a significant percentage of websites worldwide while offering exceptional flexibility.
You can customize your ticketing website to align with your brand identity and event themes. Numerous affordable WordPress themes and plugins help create user-friendly ticketing experiences for customers.
WordPress provides complete control over your website, enabling easy scalability as your business grows. Many experienced developers recommend starting with WordPress for event management needs.
Let's explore different approaches to selling event tickets online using WordPress. We'll cover multiple methods, with quick navigation links below:
- Method 1: Sell Event Tickets Using Calendar Plugin (Simple Event Management)
- Method 2: Sell Event Tickets Using Digital Downloads Plugin (Variable Pricing Options)
- Method 3: Sell Event Tickets Using Payment Plugin (Direct Purchase Buttons)
- Method 4: Sell Event Tickets Using Form Plugin (Ticket Booking Forms)
Method 1: Sell Event Tickets Using Calendar Plugin (Simple Event Management)
The simplest approach to selling event tickets involves using a calendar plugin. This solution represents one of the most effective WordPress calendar plugins for creating event calendars, offering various customization options and Stripe payment gateway integration.
This method works well for straightforward event management requirements. You can embed multiple event calendars on your website, allowing users to purchase tickets for their preferred events.
For this demonstration, we'll use the premium version of a calendar plugin, which includes additional features and addons. A free version is also available for basic ticket sales functionality.
First, install and activate the calendar plugin. If you require assistance, consult standard WordPress plugin installation guides.
After activation, navigate to Calendar » Settings from the WordPress dashboard and enter your license key.
Locate your license key in your account area or within the purchase receipt sent via email.
After entering the key, click the 'Verify Key' button. Once verified, scroll down and click 'Save Settings' to store your configuration.
Next, switch to the 'Payments' tab at the top.
The calendar plugin allows you to select default currency and currency symbols, along with other configuration settings.
From this section, scroll down to connect your Stripe account with the calendar plugin.
Click the 'Connect with Stripe' button and follow the on-screen instructions to add your account.
Now create an event calendar by navigating to Calendar » Calendars from the WordPress admin dashboard. Note that the plugin typically adds a default calendar for your site, but you can create additional ones.
Click the 'Add Calendar' button at the top.
On the following screen, enter details for your calendar.
Begin by entering a calendar name at the top and selecting a slug. You can also add a description and choose a color scheme.
After completing these fields, click the 'Add New Calendar' button at the bottom.
Next, navigate to Calendar » Add New from the WordPress dashboard to create a new event and add it to your calendar.
First, enter an event name at the top. Then, establish the duration by setting start and end dates and times.
Now switch to the 'Tickets' tab.
Here, enable the 'Ticket Sales' option and enter pricing and capacity information.
The calendar plugin also supports recurring events, location details, and redirect links to other pages.
After entering all event details, ensure you select the calendar you created earlier.
Click the 'Publish' button to save your event.
Repeat this process to add more events to your calendar for online ticket sales. For additional customization options, consult comprehensive guides on creating event calendars with WordPress plugins.
Finally, add your calendar to any post or page using the calendar plugin's WordPress blocks.
