A Comprehensive Guide to Selling Personal Training Services Using WordPress
By Professional Contributor |
Transitioning your personal training business to an online platform can dramatically increase your client reach and simplify your administrative processes.
WordPress provides versatile solutions for creating payment forms or developing complete membership portals to market your personal training offerings. This enables clients to inquire about services and book sessions directly through your website, facilitating business growth.
Many experienced developers have utilized WordPress for over a decade to sell digital products, plugins, and educational courses, consistently finding it to be scalable, adaptable, and highly customizable. These qualities make WordPress an excellent choice for building websites dedicated to personal training services.
This guide will walk you through the process of selling personal training services through WordPress, providing clear, step-by-step instructions.
Benefits of Selling Personal Training Services Online
Establishing a website to market your personal training services online creates a centralized platform to display your expertise and advertise your training programs. This approach extends your visibility, helping you connect with potential clients who might not discover your services through traditional offline channels.
If you operate a gym website, incorporating a training services registration form is highly recommended. This integration makes it more convenient for prospective clients to join your facility after reviewing your qualifications and training methodology on your site.
Additionally, it provides customers with a unified hub for communication and scheduling, streamlining the entire process for enhanced convenience.
Furthermore, you can gather essential client information such as fitness objectives, physical limitations or injuries, and preferred training approaches. This data enables you to design customized training regimens tailored to individual client needs.
Advantages of Using WordPress for Personal Training Services
Before implementing a training services form and generating online revenue, you must first establish a website to promote your offerings. WordPress is widely recommended as the premier website building platform, powering over 43% of all websites on the internet.
It's important to understand that WordPress exists in two distinct forms. WordPress.com functions as a blog hosting service, while WordPress.org represents open-source, self-hosted software. For a detailed comparison, consult resources that explain the differences between these two platforms.
For selling personal training services, WordPress.org is typically preferred due to its complete flexibility, cost-free nature, and extensive plugin compatibility for service sales functionality.
After selecting your website platform, you'll need to acquire hosting services and a domain name to begin selling your training services. These elements represent your initial investment.
Numerous hosting providers offer specialized WordPress hosting solutions with various features and pricing structures.
Once you've secured hosting, you can consult beginner tutorials for detailed instructions on creating a WordPress website.
Now, let's explore how to effectively sell your personal training services using WordPress. Use the following links to navigate to your preferred method:
- Method 1: Sell Training Services Using WPForms (Simplified Approach)
- Method 2: Sell Training Services Using WP Simple Pay (Cost-Free Option)
- Additional Method: Selling Training Courses and Videos as Digital Downloads
- Supplementary Guide: Launching a Coaching Business on WordPress
Method 1: Sell Training Services Using WPForms (Simplified Approach)
You can efficiently market training services through WordPress using WPForms. This popular contact form plugin features a drag-and-drop interface, thousands of pre-designed templates, and includes a ready-made personal training registration form.
Begin by installing and activating WPForms on your WordPress site. Detailed installation guidance is available in beginner plugin installation tutorials.
You'll also need to install a payment extension to process payments through services like PayPal, Stripe, Square, or Authorize.net via your online form.
This can be accomplished by navigating to the WPForms » Addons section within your WordPress dashboard and selecting the 'Install Addon' option beneath your preferred payment processor. For demonstration purposes, we'll install the PayPal standard extension.
Next, proceed to WPForms » Settings and select the 'Payments' tab to configure your chosen payment processor.
For comprehensive setup instructions, reference tutorials that explain creating WordPress forms with integrated payment functionality.
Then, navigate to the WPForms » Add New page from your WordPress dashboard and assign a name to your form.
Locate the 'Personal Trainer Sign-Up Form' template and click the 'Use Template' button associated with it.
This action opens the WPForms drag-and-drop builder interface. You'll observe a form preview on the right side and available form fields on the left side of your screen.
From this interface, you can modify, rearrange, and remove fields according to your specific requirements.
Scroll downward and select the 'Trainer Preference' field in the left column to access its configuration settings. You can then adjust the preference options accordingly.
For example, if you prefer clients to select trainers based on expertise rather than gender, you can input those options in the 'Choices' field.
Similarly, you can modify the available days and times for personal training sessions.
Following these adjustments, configure the Desired Packages field to incorporate your personal training session packages within the form.
You might offer various packages such as fitness assessments, individual training sessions, packages of four sessions, or comprehensive twelve-session programs.
Next, incorporate a payment field into your form to enable direct payment processing for training sessions.
Navigate to the 'Payment Fields' section in the left column and add the 'Multiple Choice' field to your form structure.
Select the field again to open its settings panel in the sidebar.
From this panel, you can input names and corresponding prices for your personal training session offerings.
Then, switch to the Settings » Notifications tab in the left column and activate the 'Enable Notifications' toggle. This ensures users receive email confirmations upon form submission.
Scroll to the 'Email Message' section, where you can compose the message that will be delivered to potential clients.
If you haven't integrated a payment field into your form, this message can inform customers about the timeline for receiving payment instructions.
You can also customize the subject line and recipient email address from this interface.
When satisfied with your configurations, select the 'Save' button at the top to preserve your settings.
Now, access the page or post where you wish to embed the training services form. Click the add block (+) button in the upper left corner and insert the WPForms block.
Select the form you recently created from the dropdown menu within the block interface.
