A Practical Guide to Displaying Upcoming Events on Your WordPress Site
By Editorial Team |
For those managing business websites, community platforms, or personal blogs, showcasing upcoming events through WordPress offers significant advantages.
This approach can enhance awareness of your activities and subsequently increase participation rates. Additionally, providing visitors with convenient online access to comprehensive event details improves their overall experience on your site.
Many experienced developers regularly feature upcoming events across their websites. Examples include promoting webinars, workshops, expert interviews, and similar activities. This practice has proven effective for increasing visibility and encouraging user registrations.
This guide will walk you through the process of presenting upcoming events within your WordPress environment.
Benefits of Displaying Upcoming Events on Your WordPress Site
Your WordPress platform can accommodate various types of online events, including conferences, workshops, webinars, concerts, interviews, and social media events.
However, if these events remain hidden from visitors, attendance may suffer. A thoughtfully designed event display can substantially improve participation numbers.
When users can easily discover and learn about your events, they become more likely to engage. A clear and informative presentation serves as a digital invitation, encouraging visitors to register or plan their attendance.
For instance, many WordPress experts have successfully promoted free workshops on topics like email list growth through dedicated blog posts.
Featuring upcoming events also gives visitors regular reasons to return to your website. They can stay informed about future activities, which fosters engagement and encourages repeated visits for updates.
For this reason, displaying in-person events on your WordPress site can also be beneficial. In such cases, you can provide essential information like ticketing details and venue directions.
Let's explore a straightforward method for showcasing upcoming events using WordPress. This article will cover the following areas:
Creating Events and Calendars in WordPress
The simplest approach to creating calendars and upcoming events in WordPress involves using a dedicated event management plugin. Many developers consider Sugar Calendar to be a comprehensive solution for this purpose.
This plugin provides tools for creating multiple calendars, setting event start and end times, managing online ticket sales, establishing recurring events, synchronizing with external calendars, and integrating with form builders.
First, install and activate the Sugar Calendar plugin on your WordPress site.
After activation, navigate to Calendar » Settings from your WordPress dashboard and enter your license key in the designated field.
You can locate this key within your plugin account area. After entering the key, click the 'Verify Key' button.
Once verified, proceed to create a new calendar. While the plugin automatically adds a default calendar, you might prefer to create customized options.
To begin, go to Sugar Calendar » Calendars from your WordPress admin panel and select the '+ Add Calendar' button.
Next, enter a calendar name at the top and choose a URL slug.
You may also select a parent calendar, include a description, and pick a color to distinguish between different calendars.
When finished, click the 'Add New Calendar' button.
Repeat this process to add as many calendars as needed to your WordPress site.
Now you can add events to display on your calendar. Start by visiting Sugar Calendar » Events from your WordPress admin area and clicking the 'Add New Event' button.
Enter a name for your event at the top of the page.
Under the 'Duration' tab, configure the start and end dates and times for your event.
For events occurring multiple times, switch to the 'Recurrence' tab and specify the repetition pattern.
You can also include physical location details, add links to external event pages, or redirect users to different pages. The plugin includes functionality for selling event tickets online.
After completing these steps, select the calendar where your upcoming events should appear.
Finally, click the 'Publish' button to make your event live.
Displaying Upcoming Events in WordPress
With your calendar created and events added, you can now display them on your WordPress site.
Begin by creating a new page or editing an existing one. Within the content editor, click the '+' icon and search for calendar blocks. You'll typically find two options: 'Events Calendar' and 'Events List.'
