4 Effective Methods for Selling Event Tickets on WordPress
Online ticket sales have become essential for event promotion and management. WordPress provides a versatile platform with extensive customization capabilities that simplify the process of selling tickets.
Various plugins enable you to deliver a seamless booking and purchasing experience for users. However, many organizers struggle to identify the most suitable plugin for their specific requirements.
After evaluating numerous tools, experienced developers have identified several reliable solutions. You can create event calendars that allow ticket purchases for multiple events, or establish marketplaces where tickets are sold as digital products.
This guide will demonstrate practical approaches to selling event tickets through WordPress.
Benefits of Selling Event Tickets Through WordPress
Online ticket sales offer significant convenience for customers, enabling purchases from any location at any time. This approach also expands your reach beyond local audiences, providing access to global markets.
WordPress serves as an ideal platform for online ticket sales, powering a substantial portion of websites worldwide while offering exceptional flexibility.
You can customize your ticketing website to align with your brand identity and event themes. Numerous affordable WordPress themes and plugins facilitate the creation of user-friendly ticketing experiences.
WordPress provides complete control over your website and supports business scaling to accommodate growing demand. Many WordPress experts recommend starting with a solid foundation when building your ticketing platform.
Let's explore different approaches to selling event tickets online using WordPress. The following sections cover multiple methods:
- Method 1: Sell Event Tickets Using Calendar Plugin (Simple Event Management)
- Method 2: Sell Event Tickets Using Digital Downloads Platform (Ideal for Variable Pricing)
- Method 3: Sell Event Tickets Using Payment Button (Quick Purchase Option)
- Method 4: Sell Event Tickets Using Forms (Ticket Booking System)
Method 1: Sell Event Tickets Using Calendar Plugin (Simple Event Management)
The most straightforward approach to online ticket sales involves using a calendar plugin. This solution represents one of the most effective WordPress calendar plugins for creating event calendars, offering various customization options and supporting Stripe payment integration.
This method works well for those seeking simple event management solutions. You can embed multiple event calendars on your website and enable users to purchase tickets for their preferred events.
For this demonstration, we'll use the premium version of a calendar plugin, which includes additional features and addons. A free version is also available for basic ticket sales functionality.
First, install and activate the calendar plugin. If you require assistance, consult documentation on WordPress plugin installation.
After activation, navigate to Calendar » Settings from the WordPress dashboard and enter your license key.
Locate your license key in your account area or within the purchase receipt sent via email.
After entering the key, click the 'Verify Key' button. Then scroll down and click 'Save Settings' to store your configuration.
Next, switch to the 'Payments' tab at the top.
The calendar plugin allows you to select default currency and currency symbols, along with other configuration settings.
From this section, scroll down to connect your Stripe account with the calendar plugin.
Click the 'Connect with Stripe' button and follow the on-screen instructions to add your account.
Now create an event calendar by navigating to Calendar » Calendars from the WordPress admin dashboard. Note that the plugin typically adds a default calendar for your site, but you can create additional ones.
Click the 'Add Calendar' button at the top.
On the following screen, enter details for your calendar.
Begin by entering a name for the calendar at the top and selecting a slug. You can also add a description and choose a color.
Once completed, click the 'Add New Calendar' button at the bottom.
Next, navigate to Calendar » Add New from the WordPress dashboard to create a new event and add it to your calendar.
First, enter a name for your event at the top. Then select the duration by setting start and end dates.
Now switch to the 'Tickets' tab.
Here, enable the 'Ticket Sales' option and enter price and capacity information.
Additionally, the calendar plugin allows you to set recurring events, add locations, and include redirect links to other pages.
After entering event details, ensure you select the calendar you created earlier.
Now click the 'Publish' button.
Repeat this process to add more events to your calendar for online ticket sales. For additional customization options, consult documentation on creating event calendars with similar plugins.
Finally, add your calendar to any post or page using the appropriate WordPress blocks.
