What WordPress services do you offer?

I offer comprehensive WordPress services including custom development, WooCommerce store building, plugin development, theme customisation, speed optimisation, security hardening, maintenance, and migration services.

How much does WordPress development cost in South Africa?

WordPress development costs depend on the scope and complexity of your project. Every website is unique, so I provide custom quotes based on your specific requirements. Contact me for a free consultation and detailed quote.

Do you build custom WordPress plugins?

Yes, I specialise in custom WordPress and WooCommerce plugin development. I build bespoke plugins for payment gateways, shipping methods, inventory management, API integrations, and business-specific functionality.

Can you integrate South African payment gateways?

Absolutely. I have extensive experience integrating South African payment gateways including PayFast, Yoco, Peach Payments, and SnapScan with WooCommerce stores.

Can you help with an existing WooCommerce store?

Yes, I work with existing WooCommerce stores for optimisation, custom development, troubleshooting, migrations, and ongoing maintenance.

Do you offer ongoing WordPress support?

Yes, I offer WordPress maintenance and priority support packages that include regular updates, backups, security monitoring, and guaranteed response times for issue resolution.

What areas do you service?

While based in Cape Town, I work with clients throughout South Africa and internationally. All communication and work can be handled remotely.

How long does it take to build a WooCommerce store?

A basic WooCommerce store typically takes 1-2 weeks, while complex stores with custom functionality, integrations, and advanced features can take 2-4 weeks depending on requirements.

Step-by-Step Guide to Implementing Order Bumps in WooCommerce

Many online store owners initially focus solely on their primary products, overlooking opportunities to increase revenue through strategic add-ons. This was a common oversight until the implementation of order bumps became widespread.

If your WooCommerce store hasn't yet incorporated order bumps, you're missing a straightforward method to enhance sales. Similar to impulse items positioned near physical store checkouts, order bumps are strategically placed offers that customers can add to their purchase with minimal effort during the checkout process.

This comprehensive guide demonstrates how to create effective order bumps within WooCommerce. The instructions are designed to be accessible, requiring no advanced technical knowledge.

Understanding Order Bumps

An order bump is a sales technique that presents additional products to customers on the checkout page. It functions similarly to the familiar "Would you like fries with that?" prompt in fast-food restaurants, but adapted for digital storefronts.

When shoppers reach the WooCommerce checkout, they encounter a simple offer for a complementary product. This allows them to effortlessly include another item in their purchase with a single click.

Store operators sometimes confuse order bumps with upsells and cross-sells. Although all three strategies aim to increase average order value, they operate differently:

Order Bump: A small, relevant addition offered directly on the checkout page before payment completion. For example, suggesting a screen protector when someone purchases a smartphone.
Upsell: An invitation to upgrade to a premium version of a product, typically presented after the initial purchase. An example would be offering an enhanced software package for a modest additional fee.
Cross-sell: Recommendations for related products displayed on product pages or within the shopping cart. This often appears as a "Customers Also Bought" section showcasing complementary items.

Benefits of Using Order Bumps in WooCommerce

Properly implemented order bumps can significantly increase sales without disrupting the checkout experience.

However, selecting appropriate products for order bumps requires strategic consideration. Here are recommendations for creating successful offers:

Choose products that naturally complement items already in the shopping cart.
Price order bumps lower than the primary purchase to encourage easy addition.
Maintain simplicity and clarity in your offer—one compelling product typically outperforms multiple options.
Position your order bump where it's visible without obstructing the checkout flow.

WooCommerce doesn't include native functionality for order bumps, but numerous plugins provide this capability. The following tutorial utilizes a popular solution that accommodates users of varying experience levels.

This guide covers these implementation steps:

Step 1: Install the Required Plugin
Step 2: Customize Your Checkout Page
Step 3: Add an Order Bump to Your Checkout
Step 4: Customize the Order Bump Text and Image
Step 5: Customize the Order Bump Design
Step 6: Set Up Your Order Bump Discount
Step 7: Set the Rules to Trigger the Order Bump
Step 8: Monitor and Optimize Your Order Bump Conversions
Frequently Asked Questions About WooCommerce Order Bumps
Additional Resources to Improve Your Order Bump Performance

Let's begin the implementation process.

Step 1: Install the Required Plugin

After evaluating multiple order bump solutions, many developers recommend using a specialized funnel builder plugin for its straightforward approach. This type of plugin enables checkout optimization and sales funnel creation with minimal configuration.

This solution is particularly effective because it offers extensive customization options, responsive design templates, and compatibility with various WooCommerce product types.

Additionally, this plugin provides customizable checkout templates to enhance conversions, cart abandonment recovery features, and analytical dashboards to track store performance.

The premium version includes order bump functionality, though a free version is available for basic checkout feature exploration.

After obtaining the plugin, install it following standard WordPress plugin installation procedures. Then activate your license by navigating to the plugin's settings section, locating the license area, and entering your activation key.

Step 2: Customize Your Checkout Page

With the plugin activated, proceed to configure your WooCommerce checkout page. Navigate to the plugin's main menu and select the store checkout option. Then access the store checkout section and choose to create a new checkout configuration.

The plugin offers multiple checkout templates designed to improve sales performance. These can be customized using standard block editors or compatible page builder platforms.

Select your preferred editing platform at the top of the interface, then preview available checkout templates.

Most templates include three essential pages: a checkout page, an upsell page, and a thank you page.

If a template meets your requirements, proceed to import it into your store.

Assign a descriptive name to your checkout funnel, which is particularly useful if you plan to create multiple funnels. After naming, confirm the creation.

Giving a new custom checkout a name in FunnelKit

To begin customization, select the checkout name displayed above the order bump addition option. This reveals various settings for your checkout page configuration.